Deals that survive growth & turbulence have one thing in common
Directors were on the front foot legally before, during & after the deal gets done
The way you agree and structure deals now impacts you for the long-term
Control, value and relationships are shaped by the terms you agree today. Poorly structured deals create friction, limit growth and lead to disputes. Well-structured deals create clarity, alignment and long-term value.
Deal-making insight
We see countless deals complete each year.
Each is unique: different terms, different structures and different dynamics.
A lot of our work involves helping directors and founders get on the front foot when contracting with others.
We also regularly help people who are referred to us because they've run into trouble after not being properly advised at the outset.
It's clear that the people who end up in a better position were advised before proposing terms or during negotiations.
Contact us any time to have a brainstorm about how to secure the best terms, and avoid common pitfalls.
Savvy clients bring us in before:
– Bringing in a co-founder or partner
– Agreeing equity, roles or ownership splits
– Raising investment or restructuring
– Buying or selling a business
– Entering a joint venture or strategic partnership
Deals & structuring
Co-founders &
co-ownership
Agree roles, equity and control from the outset
Shareholders
& governance
Protect decision-making, exits and long-term alignment
Joint ventures
& partnerships
Structure collaborations that work in practice
Investment &
funding structures
Bring in capital without losing control
M&A, exits &
transactions
Buy or sell with clarity, protection and commercial focus
Case studies
How we've helped clients agree deals
Case Study: Founders' Agreement (90/10) for a Global Tech Platform Start-Up
A case study analysing how we advised clients on a startup founders agreement covering 90/10 equity split, vesting, IP ownership, leaver provisions and control in a UK tech business. ...more
Case Studies ,Deals & structuring
April 05, 2026•7 min read
Case Study: Shareholders’ Agreement (50/50) for a Management Consultancy Business (UK)
A case study on structuring a 50/50 shareholders agreement, covering deadlock resolution, IP ownership, founder exits and governance in a UK consultancy business. ...more
Case Studies ,Deals & structuring
April 05, 2026•11 min read
Case Study: Joint Venture Shareholders' Agreement (50/50): Multimedia JV Partnership with Capital-Backed Growth & IP Development
How we structured a 50/50 joint venture combining capital, content and IP to build a scalable global fintech media platform – shareholders' agreement, IP, funding, and more. ...more
Case Studies ,Deals & structuring
April 05, 2026•3 min read
We're your deal-making partners
New Legal
– Direct access to experienced deal-makers
– Real-time guidance when deals are live
– Fast, responsive support when it matters
– Clear, pragmatic advice focused on outcomes
– Transparent pricing and tailored payment plans
Old legal
– Multiple layers and gatekeepers
– Slower response when timing matters
– Advice delivered after the fact
– Focus on process over outcomes
– Unpredictable billing structures
What this means in practice
– Clarity on structure, risk and trade-offs before you commit
– Real-time input when decisions are being made
– Faster progress when deals are live and timing matters
– Fewer surprises, disputes or renegotiations later
– Stronger alignment between parties from the outset
Trusted by directors across the UK & internationally, since 2022
COMPANY
CUSTOMER CARE
LEGAL
*T&Cs apply. N3WWW LTD (trading as 'New' & 'New Legal'), part of the New Legal Group, is a limited company registered in England & Wales (no. 13889459), registered office Suite 169, 23 King Street, Cambridge, CB1 1AH. New is a business infrastructure platform. New Legal is a legal consultancy, not a law firm, and is not authorised and regulated by the Solicitors Regulation Authority. We do not provide regulated accountancy or audit services ourselves. Accountancy, bookkeeping and tax services are delivered by our third-party partners. New is not an insurance broker or FCA-regulated insurance intermediary. English law only. Sponsorship, promotions and credits apply to selected products, services and tiers only – T&Cs and eligibility apply. Subject to availability. Services are provided subject to our Terms of Service & Privacy Policy available here: https://new-legal.com/legal