Deals & transactions that survive growth & turbulence
Legal advisory on partnerships, equity and transactions — UK & cross-border
The way you structure deals now affects you long-term
Control, value and relationships are shaped by the terms you agree today. Poorly structured deals create friction, limit growth and lead to disputes. Well-structured deals create clarity, alignment and long-term value.
Clients come to us when:
– Bringing in a co-founder or partner
– Agreeing equity, roles or ownership splits
– Raising investment or restructuring
– Buying or selling a business
– Entering a joint venture or strategic partnership
Deals & structuring
Co-founders &
co-ownership
Agree roles, equity and control from the outset
Shareholders
& governance
Protect decision-making, exits and long-term alignment
Joint ventures
& partnerships
Structure collaborations that work in practice
Investment &
funding structures
Bring in capital without losing control
M&A, exits &
transactions
Buy or sell with clarity, protection and commercial focus
Case studies
Investment in start-up
Represented an investor who took a stake in an events business involving F1, HNWIs & networking
Minority protections
Transfer provisions
Simple, fair terms
Fast, safe investment
The brief
This investor wanted a simple, straightforward agreement to cover his investment in the new company.
His objective was to make a fast, safe investment with key protections while still giving the founders flexibility to run the company freely.
The priority was to make sure legals didn't get in the way of doing the deal, keeping up the business' momentum and protecting the relationships and dynamics involved.
The solution:
We put together a short but robust shareholders' agreement that protected the investor but wasn't overbearing for the business.
Collaborative JV
Helped two influencer entrepreneurs with their new collaboration: a platform and community
Balanced commercial terms
Flexibility baked in
Clear rights
Collaborative, flexible agreement
The brief
The co-founders wanted to join forces to offer their audiences a new membership/community solution.
The objective was to ensure that the right legal foundations were in place: robust but flexible, to enable the start-up to evolve naturally.
The priority was to ensure that the relationship remained collaborative.
The solution:
We designed a short and simple founders' agreement that baked in flexibility and provisions that support collaboration.
We also created their Terms of Service and took care of data/privacy compliance.
New wearable & app
Represented a tech founder who brought on a partner to drive growth
Vesting tied to performance milestones
Services agreement with commission
Growth-focused commercial terms
Growth-focused rewards
The brief
Founder of a tech business wanted to bring in a partner to take her business to the next level.
The solution:
We put together a short but robust shareholders' agreement and linked services agreements that rewarded the partner based on performance.
Luxury design venture
Helped an architect to bring on a partner for a new venture that complemented an existing business
Market-standard protections
Comprehensive IP clauses
Clear roles and responsibilities defined
Short, robust, clear
The brief
Architect set up new venture with co-founder and wanted to ensure both parties were aligned, incentivised and protected.
The solution:
We designed a short and simple founders' agreement that enabled co-operation and growth.
Case Study: Founders' Agreement (90/10) for a Global Tech Platform Start-Up
A case study analysing how we advised clients on a startup founders agreement covering 90/10 equity split, vesting, IP ownership, leaver provisions and control in a UK tech business. ...more
Case Studies
April 05, 2026•7 min read
Case Study: Shareholders’ Agreement (50/50) for a Management Consultancy Business (UK)
A case study on structuring a 50/50 shareholders agreement, covering deadlock resolution, IP ownership, founder exits and governance in a UK consultancy business. ...more
Case Studies
April 05, 2026•11 min read
Case Study: Joint Venture Shareholders' Agreement (50/50): Multimedia JV Partnership with Capital-Backed Growth & IP Development
How we structured a 50/50 joint venture combining capital, content and IP to build a scalable global fintech media platform – shareholders' agreement, IP, funding, and more. ...more
Case Studies
April 05, 2026•3 min read
Case Study: Minority Shareholder (25%) Exit in Company (UK)
How we structured a clean 25% shareholder buyout to transfer full control, eliminate risk and prevent future disputes. ...more
Case Studies
April 05, 2026•3 min read
Case Study: Contracts for Global Podast (Multi-Award-Winning)
Find out how we helped co-founders create a scalable legal structure for their UK podcast, with global multi-platform distribution, including IP ownership and licensing, and robust guest and sponsorsh... ...more
Case Studies
April 05, 2026•6 min read
We're your deal-making partners
New Legal
– Direct access to experienced deal-makers
– Real-time guidance when deals are live
– Fast, responsive support when it matters
– Clear, pragmatic advice focused on outcomes
– Transparent pricing and tailored payment plans
Old legal
– Multiple layers and gatekeepers
– Slower response when timing matters
– Advice delivered after the fact
– Focus on process over outcomes
– Unpredictable billing structures
What this means in practice
– Clarity on structure, risk and trade-offs before you commit
– Real-time input when decisions are being made
– Faster progress when deals are live and timing matters
– Fewer surprises, disputes or renegotiations later
– Stronger alignment between parties from the outset
Trusted by directors across the UK & internationally, since 2022
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*T&Cs apply. N3WWW LTD (trading as 'New' & 'New Legal'), part of the New Legal Group, is a limited company registered in England & Wales (no. 13889459), registered office Suite 169, 23 King Street, Cambridge, CB1 1AH. New is a business infrastructure platform. New Legal is a legal consultancy, not a law firm, and is not authorised and regulated by the Solicitors Regulation Authority. We do not provide regulated accountancy or audit services ourselves. Accountancy, bookkeeping and tax services are delivered by our third-party partners. New is not an insurance broker or FCA-regulated insurance intermediary. English law only. Sponsorship, promotions and credits apply to selected products, services and tiers only – T&Cs and eligibility apply. Subject to availability. Services are provided subject to our Terms of Service & Privacy Policy available here: https://new-legal.com/legal