Structuring deals, equity & IP properly for directors navigating growth & disputes
Strategic legal counsel for high-stakes business & IP deals
NEW legal
Directors are responsible for how deals, structures & IP are handled
We help negotiate, structure & de-risk critical decisions—protecting relationships, reputation & long-term value
NEW legal
Since launching in 2022
We’ve supported hundreds of new and established SMEs, consultancies and professionals—many award-winning—primarily in the tech, knowledge and professional sectors.
Our clients include businesses led by former professionals from organisations such as Amazon, Gartner, Revolut, EY, Meta and the NHS, as well as entrepreneurs who’ve taken alternative paths.
They operate nationally and internationally, working with clients ranging from small businesses to blue-chip companies, including BCG, Red Bull, OpenAI and PwC.
What we do
Deals & structuring
Structure partnerships, ownership & commercial terms
Partnerships & joint ventures
M&A & exit planning
Equity & ownership
Intellectual property
Protect, leverage & monetise your IP
Technology & IP advice
IP licensing
IP monetisation
Disputes & risk
Contain issues, protect your position & resolve problems
Disputes & separations
Misuse of IP & information
Contract exits
Teams & operations
Structure your people, contracts & incentives
Contractors & IR35
Employment & HR
Restrictions
Why clients keep us on speed dial
– Deals & structures that don’t unravel later
– Fewer mistakes that cost time, money & relationships
– More value extracted from IP & commercial decisions
– Clearer thinking & more headspace to focus on growth
– Revenue, reputation & key relationships properly protected
Case Studies
Case Study: Founders' Agreement (90/10) for a Global Tech Platform Start-Up
A case study analysing how we advised clients on a startup founders agreement covering 90/10 equity split, vesting, IP ownership, leaver provisions and control in a UK tech business. ...more
Case Studies
April 05, 2026•7 min read
Case Study: Shareholders’ Agreement (50/50) for a Management Consultancy Business (UK)
A case study on structuring a 50/50 shareholders agreement, covering deadlock resolution, IP ownership, founder exits and governance in a UK consultancy business. ...more
Case Studies
April 05, 2026•11 min read
Case Study: Joint Venture Shareholders' Agreement (50/50): Multimedia JV Partnership with Capital-Backed Growth & IP Development
How we structured a 50/50 joint venture combining capital, content and IP to build a scalable global fintech media platform – shareholders' agreement, IP, funding, and more. ...more
Case Studies
April 05, 2026•3 min read
Case Study: Minority Shareholder (25%) Exit in Company (UK)
How we structured a clean 25% shareholder buyout to transfer full control, eliminate risk and prevent future disputes. ...more
Case Studies
April 05, 2026•3 min read
Case Study: Contracts for Global Podast (Multi-Award-Winning)
Find out how we helped co-founders create a scalable legal structure for their UK podcast, with global multi-platform distribution, including IP ownership and licensing, and robust guest and sponsorsh... ...more
Case Studies
April 05, 2026•6 min read
Trusted by directors across the UK & internationally, since 2022
"Best investment this year"
"Best investment this year – and one that I will use many times over. Highly recommended."
Piccia Neri
Founder, Piccia Neri
"Easy to implement"
"I wanted a straightforward approach, tailored to my business, easy to implement. Ian delivered on every aspect."
Tom Bright
Founder, Bright Evolve
"Breath of fresh air"
"We've been so happy with our terms of business we've now moved on to redoing our employment contracts and subcontractor agreements."
Helen Foord
CEO, ELE Global
New LEGAL experts
Your mission partners
Deal-makers and advisors passionate about business, people & IP
Ian Greig MBA
MBA, BSc (Hons), GDL
Co-founder/ Director/ Legal Consultant
– Corporate
– Commercial
– IP
– Privacy
– AI
Ian is an experienced entrepreneur, company director and legal professional.
For 10+ years he has worked in director roles at start-ups and scale-ups, and has advised hundreds of successful businesses and brands.
Josh Smith
MA/LPC, BSc (Hons), GDL
Co-founder (UK) /
Senior Business & Legal Consultant
– Corporate
– Commercial
– Finance
Josh qualified as a solicitor at Travers Smith, a prestigious London Silver Circle law firm.
10+ years of experience in corporate, commercial and finance – within private practice and in-house (UK and UAE).
Laura Williamson
FInstLM, Chartered MCIPD, ACILEx
Senior Employment/HR Consultant
– Employment
– HR
– Talent
Laura is an award-winning experienced and qualified HR director and employment lawyer.
Previously a director of a medium-sized accountancy practice, and has 15+ years of HR experience.
Winner of the HRi Awards 2023 (Emerging Talent).
Winner of the SME News Legal Awards 2024 (Best International Employment Law Services & Training Consultancy 2024).
Winner of the SME News Legal Awards 2024 (UK Legal Client Service Excellence Award 2024).
MEET THE FOUNDER
Hey, I'm Ian!
I'm on a mission to ensure that the risk-takers and innovators of the world have the right legal support and contracts to keep them out of harm's way so that they can prosper.
I've seen too many people face the devastating consequences of business when things go wrong – it's damaging to individuals and society.
We're doing our bit to improve business success rates by offering high-quality accessible legal solutions globally, powered by tech and supported by leading legal professionals.
WHAT WE'RE ALL ABOUT:
Simple & scalable legal solutions for modern businesses
Impacting society by supporting risk-takers & innovators
Boosting social mobility & economic empowerment
COMPANY
CUSTOMER CARE
LEGAL
*T&Cs apply. N3WWW LTD (trading as 'New' & 'New Legal'), part of the New Legal Group, is a limited company registered in England & Wales (no. 13889459), registered office Suite 169, 23 King Street, Cambridge, CB1 1AH. New is a business infrastructure platform. New Legal is a legal consultancy, not a law firm, and is not authorised and regulated by the Solicitors Regulation Authority. We do not provide regulated accountancy or audit services ourselves. Accountancy, bookkeeping and tax services are delivered by our third-party partners. New is not an insurance broker or FCA-regulated insurance intermediary. English law only. Sponsorship, promotions and credits apply to selected products, services and tiers only – T&Cs and eligibility apply. Subject to availability. Services are provided subject to our Terms of Service & Privacy Policy available here: https://new-legal.com/legal